At VAM we believe that harnessing the power of the cultural and creative sector can positively contribute to pursue a fairer and more sustainable future for all. Culture and cultural industries are an enabler and driver for sustainable development and contribute to the global efforts to diversify economic strategies to attain a broader distribution of prosperity.
The Creative Economy is a resilient, expanding sector with a global impact
(UNCtad 2019)
Creativity and innovation as expressions of human values and aspirations are the starting point for the cultural and creative sectors. Cultural and creative industries outstandingly contribute to the economic, social and cultural growth of individuals and societies.
Creative work is a source of opportunities and creative workers are at the forefront of industry transformation, facing a number of challenges, such as the changes in the consumer paradigms, the transformation of sources of revenue, the shift to production and distribution platforms and the incipient request of content personalisation.
At VAM we support creators to turn ideas into valuable assets in a global marketplace.