Setting the DirECtioN of cultural and creative ProJECts Together.
VAM supports individual artists and companies in the cultural and creative field
through a systematic approach to maximise value creation based on the assessment, implementation and evaluation of tailored processes and practices.
Ideation
design
We support the process of generation of new ideas, programs and solutions along with project-specific feasibility study, through a number of effective techniques such as Sketching, Prototyping, Brainstorming, Brainwriting, Worst Possible Idea.
We collaborate with creators to find innovative and efficient ways to craft elements of creative projects, products or services with the aim to positively influence the audiences' experience using Design Thinking, Interaction Matrix, Functional Innovation tools
planning
execution
We partner in identifying creators’ objectives and developing effective courses of action to successfully attain a specific goal using proven methodologies such as Critical Path Analysis, Kaban and Work Breakdown Structure
We share our expertise to turn creators' projects into action while ensuring work is developed according to the original specifications, with techniques such as Program Evaluation and Review, Lean Start Up, Agile and Six Sigma.
Appraisal
promotion
We implement and maintain ex ante, ongoing and ex post project evaluations that include financial viability and focus on cultural value and social impact creative assets and services by establishing Key Performance Indicators.
We strive to enhance audience building capabilities in the physical and digital space, by increasing community involvement, the creation and maintenance of granular
connections and partnerships outreach.
We work with individual creators and project teams to identify and pursue the best path for their success in achieving a higher impact and broader reach.
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